Ecommerce Tips Blog

SEO and Yahoo! Store – Perfect Recipe for Success

SEO and Yahoo! Store together make the perfect recipe for success of your ecommerce business!

The friendship between SEO and Yahoo! Store goes back to very the inception of Yahoo! Store and it has always been the most SEO friendly ecommerce system for its ability to generate static html page URLs. Most other feature rich ecommerce system would generate URLs with query string “?” which are not liked by search engines. All major search engines have repeated declared that they have issues crawling and indexing pages with more than two query strings in the URL.

Although some pro-active ecommerce systems have now adopted this feature but Yahoo! Store system still remains the most easy to use and automate for SEO. A custom RTML enhancement (Automatic Meta Tags) can help generate Title and Meta tags automatically from you page heading and description.

There are several other SEO features inbuilt in Yahoo! Store manager to make your easier and they are as follows:

• You can submit automatic XML Site Map for search engines dynamically for all products and pages
• You can also generate and submit your Product Catalog to Shopping Comparison engines
• You can use Yahoo! Site Explorer feature to view the indexing status of your website in Yahoo! Search Engine
• It also allows you to setup Google Site Map submissions right from Store Manager
• Instantly setup a Blog using Wordpress or MovableType

Apart from these you can very well setup other standard SEO fixes like Domain Canonicalization, custom 404 error page etc. The bottom line is that SEO and Yahoo! Store have good chemistry between them to help your ecommerce business prosper well, effortlessly!

Improving checkout process can trigger more sales!

You’ve got a great website selling awesome products and you also get good amount of target traffic – but the conversion is still low?

It could well be the plain and standard checkout process of your Yahoo! Store. Researches show that the average shopping cart abandonment rate is 64-70% and reducing the same is crucial for the success of any retailer.

We recommend the following enhancements for Yahoo! Store checkout process:

1. Site Matching Design:
Since your Yahoo! Store comes with a standard checkout manager with a different URL and your customers need to be assured that they haven’t come to a different website your checkout manager should ideally have the same design theme.

2. Security and Privacy Guarantee:
Reassuring your customers with a prominent message can surely help avoid shopping cart abandonment.

3. Additional Payment Options:
You should atleast have Paypal as the additional payment method to avoid loosing those customers who prefer paying by Paypal. More and more established retailers are adding Paypal as their payment option.

4. Shipping, Delivery and Returns Terms:
This worries most of the customers and a major reason for shopping cart abandonment. So clearly mentioning your terms for Shipping, Delivery and Returns can increase sales dramatically.

5. Coupons and Discounts:
Having your customers checkout with a coupon code or order value discount helps minimize their options to think about cancelling and they even keep coming back for more!

Click here to Get A Quote for improving your checkout process with all these improvements start selling more!