Ecommerce Tips Blog

SEO and Yahoo! Store – Perfect Recipe for Success

SEO and Yahoo! Store together make the perfect recipe for success of your ecommerce business!

The friendship between SEO and Yahoo! Store goes back to very the inception of Yahoo! Store and it has always been the most SEO friendly ecommerce system for its ability to generate static html page URLs. Most other feature rich ecommerce system would generate URLs with query string “?” which are not liked by search engines. All major search engines have repeated declared that they have issues crawling and indexing pages with more than two query strings in the URL.

Although some pro-active ecommerce systems have now adopted this feature but Yahoo! Store system still remains the most easy to use and automate for SEO. A custom RTML enhancement (Automatic Meta Tags) can help generate Title and Meta tags automatically from you page heading and description.

There are several other SEO features inbuilt in Yahoo! Store manager to make your easier and they are as follows:

• You can submit automatic XML Site Map for search engines dynamically for all products and pages
• You can also generate and submit your Product Catalog to Shopping Comparison engines
• You can use Yahoo! Site Explorer feature to view the indexing status of your website in Yahoo! Search Engine
• It also allows you to setup Google Site Map submissions right from Store Manager
• Instantly setup a Blog using Wordpress or MovableType

Apart from these you can very well setup other standard SEO fixes like Domain Canonicalization, custom 404 error page etc. The bottom line is that SEO and Yahoo! Store have good chemistry between them to help your ecommerce business prosper well, effortlessly!

Too Many Products? It can bring More Sales

If you think you have too many products to handle on your Yahoo! Store, think AGAIN!

Imagine looking at Analytics of your Yahoo! Store and seeing that you have got more than 90% traffic from search engines. Thats what most of the online merchants would like to see, yeah? But then you realize what it takes (finding the right SEO company, huge cost for SEO blah, blah…) to get there.

So is it just a big pocket dream? Not really, your large inventory online could do it for you. All you need to do is to get maximum of your product pages indexed by search engines – specially Google, because thats where most of the people are searching and people are searching for specific product codes/full product names.

This way you have a better chance of getting on top of the organic search results for those less competitive keywords – your product numbers/full names and thus more traffic for your store and thus more sales!

So what it takes to get most of your product pages indexed by search engines? You just need to optimize each product page by making a unique title, meta keywords and meta description and thats it! If this sounds too much work, obviously for hundreds/thousands of products on your store, you can use the Automatically Generated Meta Tags enhancement and get it done in a flash!

Now that you have optimized all of your product page, how do you know if your pages are actually getting indexed by search engines specially Google? You can setup Google Webmaster Tools and see the index stats of your Yahoo! Store pages and then keep improving until you get all of them indexed.

Wish you More Products, More Traffic and More Sales!

Optimize Title and Meta Tags for More Traffic

 

 

 

We have seen several yahoo stores getting off to 10 fold traffic increase from search engines after they optimized it for all the items.

The good news is that you do not need to optimize them manually for each item. Title and Meta Tags for each of your items on store can be automatically generated using an RTML enhancement.  

This results in all of your products being indexed by search engines and chances are that several of products can get top ranks on relatively less competitive keywords.

 

Dynamic Meta Tags is a custom developed feature exclusively for Yahoo! Stores. 

Santosh Kumar  (Shubie)
Ecommerce Consultant
www.website4retail.com