Ecommerce Tips Blog

Improving checkout process can trigger more sales!

You’ve got a great website selling awesome products and you also get good amount of target traffic – but the conversion is still low?

It could well be the plain and standard checkout process of your Yahoo! Store. Researches show that the average shopping cart abandonment rate is 64-70% and reducing the same is crucial for the success of any retailer.

We recommend the following enhancements for Yahoo! Store checkout process:

1. Site Matching Design:
Since your Yahoo! Store comes with a standard checkout manager with a different URL and your customers need to be assured that they haven’t come to a different website your checkout manager should ideally have the same design theme.

2. Security and Privacy Guarantee:
Reassuring your customers with a prominent message can surely help avoid shopping cart abandonment.

3. Additional Payment Options:
You should atleast have Paypal as the additional payment method to avoid loosing those customers who prefer paying by Paypal. More and more established retailers are adding Paypal as their payment option.

4. Shipping, Delivery and Returns Terms:
This worries most of the customers and a major reason for shopping cart abandonment. So clearly mentioning your terms for Shipping, Delivery and Returns can increase sales dramatically.

5. Coupons and Discounts:
Having your customers checkout with a coupon code or order value discount helps minimize their options to think about cancelling and they even keep coming back for more!

Click here to Get A Quote for improving your checkout process with all these improvements start selling more!

Optimize Title and Meta Tags for More Traffic

 

 

 

We have seen several yahoo stores getting off to 10 fold traffic increase from search engines after they optimized it for all the items.

The good news is that you do not need to optimize them manually for each item. Title and Meta Tags for each of your items on store can be automatically generated using an RTML enhancement.  

This results in all of your products being indexed by search engines and chances are that several of products can get top ranks on relatively less competitive keywords.

 

Dynamic Meta Tags is a custom developed feature exclusively for Yahoo! Stores. 

Santosh Kumar  (Shubie)
Ecommerce Consultant
www.website4retail.com